Target using the best audience data
The key to effective audience targeting is audience data. And, true to our heritage in providing premium inventory, Collective manages only brand-safe, premium audience data. Collective has:
• Over 35 world-class data providers such as Polk, Nielsen and eXelate, integrated into profiles representing the most desirable segments of the US online audience.
• Over 190 million active US internet profiles available for targeting, optimization and analytics.
• More audience data than the two largest data exchanges combined.
• Greater reach and targeting power than any other brand-safe network.
Our vast audience data resources put tens of thousands of segments at your fingertips for targeting and reporting. Plus, with over half a billion data touch points in our network, we can develop custom segments, or model online behaviors to create look-alike audiences—consumers outside the original target segments who exhibit characteristics indicating an likely affinity to your brand.
Data privacy is as important to brands as quality ad environments. Collective is a member of the Network Advertising Initiative (NAI), the AAAA and the IAB and has adopted the FTC recommended data principles. No “Personally Identifiable Information” (PII) is collected by Collective, and all our data partners have been carefully vetted to ensure that users' privacy is completely protected. To learn more about our privacy practices, click here.